Grasp The Opportunities That Gen Z Offers To Transform Your Organization
Gen Z employees, those workers born between 1997 and 2012, are entering your organization and will...
The Customer Is “Neo.” Not You.
You need to deliver value to customers. Right? Wrong! Believing your firm “delivers” value, makes you...
Kayte Hamilton, Founder, 2023 Future List Spotlight
Editor’s Note: The following interview features a GreenBook Future List honoree, Kayte Hamilton. The GreenBook Future...
Revenue Operations is the Key to Winning Today’s B2B Adventure Race
Buyers expect a consistent experience throughout their journey, but many sales and marketing teams cannot deliver...
WWDC 2023 — What It Means For Developers
As has been the trend in recent years, the Apple Worldwide Developers Conference (WWDC 2023) keynote...
Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research
Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles...
The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux The Asia Pacific Tech Market Is Poised for 5.8% Growth Amid Economic Flux
The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they...
Introducing Forrester’s Revenue Growth Framework
A Turning Of The Tide Through most of this year, we’ve been trying to disentangle a...
Why Forrester Has Made the Change
Today, Forrester has officially transitioned our B2B research coverage, available via our new Forrester Decisions for...
The Next Digital Insights Frontier
What are your thoughts on the term “user-generated content”? When the term “user-generated content” is mentioned,...
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